Free itinerary cost calculator: price a tour package and see your margin

Add up the net cost of every service in the itinerary (hotel nights per room, transfers, activities, guides, entrance fees and any other inclusions), apply a markup to each service or to the total, then divide by the number of travellers for a per-person price. Check the result against what the market will pay before you send it.

There is no single standard. Markup depends on the destination, how much work the trip involves, the sales channel (direct clients usually carry more than B2B partners), and how competitive the market is. Many sellers set different markups per service type, for example a lower one on hotels and a higher one on activities and ground services.

Markup is profit as a percentage of cost; margin is profit as a percentage of the sell price. A 25% markup on a cost of 100 gives a sell price of 125 and a profit of 25, which is a 20% margin. This calculator shows both so you do not confuse them when quoting.

Per-service markup gives you more control: you can stay competitive on hotel rates that clients can compare online and earn more on services they cannot easily price themselves. A single package markup is simpler and hides the component prices. Many operators use per-service rules with a minimum margin check on the total.

No. It only uses the costs and markups you enter, and it does not fetch live rates. To get a branded, day-by-day itinerary priced from live supplier rates, send the trip to us and we will build it with you in OneBook, where Mist, the agentic AI from AIsion, drafts the itinerary.

Common misses are taxes and city fees, guide and driver allowances, meals not included in the hotel rate, payment and bank charges, currency movement between quote and payment, and single supplements. Add them as extra lines in transfers or activities so the margin you see is the margin you keep.